Want to build a startup business? Create a media company first.

The trick to building a business in 2024 is to sell yourself as well as your brand. The way to do that is to create your own media brand first inline with creating your business. This is the best and easiest way to sell your business.

Dont sell directly - story tell

People dont want to be sold too directly anymore. This is marketing in 2024 where you have to story tell then you can cross sell your product. Selling directly will not work. If you create interesting stories then you can cross sell

Any big brand know that marketing has changed

Marketing is different in 2024 and we have to create media brand where we can later cross-sell our products once we have created interesting content and stories around a particular niche.

There are tons of examples of this

Do the nelk boys or logan paul have to do with drink companies. Nothing. They created content around interesting topics, gained a following and then sold their products later.