Want to build a startup business? Create a media company first.
The trick to building a business this year is to sell yourself as well as your brand. The way to do that is to create your own media brand first in line with creating your own business. This is the best and easiest way to sell your business, get customers and bring in revenue.
Dont sell directly - story tell
People dont want to be sold too directly anymore. This is marketing where you have to story tell in order to cross sell your product. Selling directly will not work.
Any big brand knows that marketing has changed
Over the last 10 years marketing has changed a lot and companies have to adapt.
There are tons of examples of this
What do the nelk boys or Logan Paul have to do with drink companies? Nothing. They created content around interesting topics, gained a following and then sold their products later.
Why you should be doing content and podcasts. Logan Paul had drink sales of $250M last year. Nelk Boys did $100M
So why all the influencer action around drink brands and gambling if your a big influencer. High Margins make it building drinks worth doing! Nelk boys (happy dad) and Logan Paul, who recently got married (prime energy drink) have made it work.
Vlad Kozul
