Email marketing is the electronic equivalent of direct mail. While direct mail requires postage and printing costs, email marketing has no such costs. Therefore, it can be used more frequently and at lower costs.
Email marketing has always been one of the biggest topics in digital marketing, but it's only getting bigger. According to DMA, email marketing drives an average 4,300% ROI for businesses and brands across the US—so you know it works! But not every email campaign does. In fact, your subscribers might be bombarded by more than 300 billion emails a year. So what can you do to make your email stand out? How do you craft an effective email marketing campaign?
Listed are a few of the best free email marketing companies that I recommend to people looking for solid email marketing software.
- Active Campaign: A great tool for email marketing to supercharge your business and help you grow, this has all that you need.
- Moosend: This is an email marketing tool designed specifically for creators. It allows you to create automated email sequences, tag subscribers based on their interests, and track your email performance.
- Covertkit: Its is a popular email marketing tool that offers a range of features including email templates, automation, and analytics. It is easy to use and offers a free plan for up to 2,000 subscribers.
- Constant Contact: Constant Contact is an email marketing tool that is designed to help small businesses and creators. It offers a range of features including email templates, list management, and social media integration.