Nelk boys. A great case study of building a million-dollar business from scratch proves content is still alive.

Nelk boys. A great case study of building a million-dollar business from scratch proves content is still alive.

Nelk boys. In a few years come from Canadian nobodies to some of youtubes hottest boys and doing interviews with Mark Cuban and others. But how did they make it to growing companies like FullSend what was their strategy in making it to the top and still growing? It all proves content is still the way to build a business.

The Nelk boys pull in over 60M$ just from merch without youtube! Included in this made 25M$ from their latest NFT alone!

Starting from youtube

Early on building their business from youtube pranks being shop employees they quickly gained traction and a fan following continually bootstrapping their business to create interest and grow.


From protein powder to beer to Merch and jumpers Nelk boys will sell you everything and anything. Its smart and it using your following to keep your fans buying more is very smart. By doing "drops" your able to create the illusion of "limited merchandise" to get fans to buy even more.

Site traffic exploding

You can see from their site traffic just how popular they have become. The sites have huge traffic and the YouTube channel has millions of subscribers. They are constantly thinking of ideas of how to cross sell you various products.

Learn how to build a business like the Nelk boys:


  1. Founderbounty University

Founderbounty is a great resource with courses from real entrepreneurs that an teach you about business, its basics and building one from scratch. From why content is important to specific topics this may be a great all-round resource.

2. Cousera Courses

A great all round way with some interesting topics on building a business but usually very personalised on certain topics. This may not be so suitable for people starting from scratch and looking on ways of building a startup unless your looking for something specific.

3. Masterclass courses

It is a well-known site with lots of talk about people who have made it but no real resources on how they did it and specific points on what you should be doing in 2023 to build a successful business and what venture capital really are looking for to be able to fund you.

4. Skillshare courses

A great place to learn a bunch of extra skills. Its is a learning community for creators. Anyone can take an online class, watch video lessons, create projects, and even teach a class themselves.


Buy a domain name - Register cheap domain names from $0.99 - Namecheap
Register domain names at Namecheap. Buy cheap domain names and enjoy 24/7 support. With over 16 million domains under management, you know you’re in good hands.


Pricing - VEED.IO
An online video suite for professionals. Record, edit and stream your videos in the cloud. The fastest and easiest way to make professional-quality videos.

Subscribe to the newsletter

Articles are for general information purposes only and is not intended to constitute legal or other professional advice or a recommendation of any kind whatsoever and should not be relied upon or treated as a substitute for specific advice relevant to particular circumstances. We make no warranties, representations or undertakings about any of the content of these articles (including, without limitation, as to the quality, accuracy, completeness or fitness for any particular purpose of such content), or any content of any other material referred to or accessed by hyperlinks through these articles. We make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up-to-date. The content on this site should not be considered investment advice. Investing is speculative. When investing your capital is at risk. Crypto promotions on this site do not comply with the UK Financial Promotions Regime and is not intended for UK consumers.
Great! Check your inbox (or spam folder) and click the link to confirm your subscription.
Sorry, something went wrong. Please try again.