Deals on our courses and case studies

Become smarter in 5 minutes. A weekly newsletter on the best tech and finance trends NOW.

Learn more

Nelk boys. A great case study of building a million-dollar business from scratch proves content is still alive

Nelk boys. A great case study of building a million-dollar business from scratch proves content is still alive

Nelk boys. In a few years come from Canadian nobodies to some of youtubes hottest boys and doing interviews with Mark Cuban and others. But how did they make it to growing companies like FullSend what was their strategy in making it to the top and still growing. It all proves content is still the way to build a business.

The Nelk boys pull in over 60M$ just from merch without youtube! Included in this made 25M$ from thier latest NFT alone!

Starting from youtube

Early on building thier business from youtube pranks being shop employees they quickly gained traction and a fan following continually bootstrapping there business to create interest and grow.


From protein powder to beer to Merch and jumpers Nelk boys will sell you everything and anything. Its smart and it using your following to keep your fans buying more is very smart. By doing "drops" your able to create the illusion of "limited merchandise" to get fans to buy even more.

Site traffic exploding

You can see from there site traffic just how popular they have become. The sites have huge traffic and  the youtube channel has millions of subscribers. They are constantly thinking of ideas of how to cross sell you various products.

Learn how to build a business like the nelk boys:


  1. Founderbounty University

Founderbounty is a great resource with courses from real entrepreneurs that an teach you about business, its basics and building one from scratch. From why content is important to speific topics this may be a great all-round resource.

2. Foundr

A great all round way with some interesting topics on building a business but ususally very personalized on certain topics. This may not be so suitable for people starting from scratch and looking on ways of building a startup unless your looking for something specific.

3. Entreprenur

A well know site with lots of talk about people who have made it but no real resources on how they did it and specific points on what you should be doing in 2023 to build a successful business and what venture capital reallly are looking for to be able to fund you.

Subscribe to the newsletter

Great! Check your inbox (or spam folder) and click the link to confirm your subscription.
Sorry, something went wrong. Please try again.