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Morning brew acquiring a video content company shows the need for content. What are better morning brew alternatives?

Morning brew acquiring a video content company shows the need for content. What are better morning brew alternatives?

Its official. One of the most famous newsletter companies is aquiring digital media startup our future. Started while they were in the dorms of college Morning Brew grew its userbase through content and now its made an acquisition as it wants even more content and seeing video as the future.

Here is the press release:

https://www.morningbrew.com/daily/stories/2023/01/12/morning-brew-acquires-digital-media-startup-our-future

Key learnings:

They still see content as the future. Especially video. Veed just raised a 10M$ round from sequoia. Again showing the importance of video story telling. Video and anything to help the creator econony will continue to grow as we head into 2023. We wrote many previous articles on this in the past. Ben Mallah and others using it to grow there own busienss, but not selling to them directly.

What new entrepreneurs should learn from this

  1. Build a newsletter following (you can use substack or ghost)
  2. Start video content

Get your video out there and start making videos with content to grow your user base and then convert them. From using tiktok to using youtube shorts, create videos not to sell your audience something but to engage them with interesting information and then sell them stuff later.

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