How to get clients to your business and what tools do I need?
This year is the year of content and storytelling. Storytelling will run the way any business gets clients this year. Organic traffic and clients will be the best way to do it and storytelling will help you achieve this. Whether its video or written content its important you start this today.
Storytelling
Most fast growing businesses like Stanstore (which is a link that people use to sell courses) also use the founder or CEO to create interesting and funny content. This can be content that even includes interviews with the investors of the product. Even you were lucky enough to get investment (that is) and have top investors invest in your company.
Conclusion?
What i would do is look at top companies (or case studies) and see how the founders are creating interesting and fun content that make people watch and allows them to sell you the business they started!