There are multiple reasons why you should be using AI in your campaigns and multiple benefits to using it. We have listed a few reasons below. The AI will ultimately try to benefit your campaign and help you ultimately get more conversions which would bring you more revenue.

AI in email marketing it used for:

  1. Predicting the best send times when your campaigns get the most opens
  2. Peronsonlize content
  3. Help predict certain types of engagement
  4. At the end drive engagement and revenue

The best email marketing platforms using AI:

EDITORS CHOICE: Mailerlite

1. Mailerlite

Great and also uses AI to get you ahead. Although it may not be so obvious, Mailerlite has already starting using AI well ahead of the others.

2. Kit

A sophisticated tool for any sophisticated user. Its technology helps to increase deliverability and open rates and is reasonably priced. It also has a bunch of automation features.

3.Omnisend

A classic email marketing company very well proud of its 5 star trust rating stars. It also started to apply AI into its technology to get you more opens, change subject lines to help increase open rates, although its still early in its stages.

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Written by

Vlad Kozul
Vlad has a BSc, MSc has worked in investment banking as well as had a startup backed by top-tier investors. His LinkedIn: https://uk.linkedin.com/in/vladkozul

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