What is Ryan Serhant's net worth and how did he build his real estate business from scratch. A case study.

Ryan who is now worth  $40 million build up his brand, his name and ultimately his business through the use of various forms of social media content. He ultimately. He is just about everywhere and has built his entire brand and presence by using content. His vids where he hangs out with rappers is a great strategical move for even more exposure.

Now he is using his new netflix show to sell his own agency - its genius

How he did it? through content

Ryan used content in every way possible to get content out there. He is teaching you about the New york real estate market but showing properties talking about them and showing them through videos. Everyone loves to view luxury properties and his presence has allowed him to become number one with all types of clients as just about everyone now knows about him and his name.

He now has 1.5M youtube subscribers

The goto person for real estate

He has cemented himself as the go to person for anything real estate and this is all through content. He now also talks about how to build a business on his content and other interesting topics aside from real estate.

What can you learn?

For your business you can learn you have to get yourselves out there and start creating as much content in a particular niche as possible!