The best email marketing platforms for charities in 2024

The best email marketing platforms for charities in 2024

So you are a charity looking for some quality email marketing platforms for nonprofits or charities we have selected a few of the best email marketing platforms.

Most email marketing software relies on user-friendly and straightforward templates. Email marketing software typically provides a range of template options, which may have different names depending on the software used.

Some examples of email templates include announcements, appointments, events, webinars, podcasts, reviews, feedback emails, and more.

Templates are usually customizable, giving charities the flexibility to make changes according to their needs. However, the level of customization varies depending on the software being used, which we will discuss in more detail later.

Many templates utilize a drag and drop feature for easy building. Charity professionals can easily rearrange content blocks within the pre-made template, adding images, videos, GIFs, and text in the desired positions before sending the email to their subscriber list.

These pre-designed templates are created to simplify the process and ensure consistency, allowing you to seamlessly incorporate your branding elements.

Best practices for email marketing for nonprofits:

1) Dont spam. 1 email per week is enough!

2) Keep the subject line short and to the point

3) select your database carefully

4) test and try. Improve your open rates constantly

45% of email opens are on mobile so make sure it fits mobile!


1. Mailerlite

A great fantastic tool with for charities to get their email marketing out there. Easily add your contacts or switch over from another provider, its well priced and has great post-campaign analytics.

2. Activecampaign

Although there may be a disadvantage for certain users due to the limited number of templates available, overall, it remains a favorable alternative. The software's original purpose for creators but its adaptability for various applications highlights its versatility and flexibility. It is beneficial to have choices that can meet diverse needs across different industries. We appreciate you providing this extra insight into the tool!

  1. Omnisend

A great choice that has great pricing, a great selection of templates for any non profit to use. Its a little bit more expensive and its customer support is not always up to scratch but definitely has a solid bunch of templates to use.

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