Stan Store. A simple idea and how they used content to push a multi-million dollar business to $1.7M ARR. A case study.

Stan Store. A simple idea and  how they used content to push a multi-million dollar business to $1.7M ARR. A case study.

Anyone would immediately think of Linktr.ee when talking about stan store. Its a product allows any content creator to put a link in their bio and sell various things such as courses and everything else.

They focused on the creator niche

They got investment and then the founder pushed content around to cross sell his product. Its a very smart move. Whereas Linktr.ee focuses on anybody Stanstore has decided to focus on the creator niche which is exploding.

We realise that for a lot of you there it will be hard to create high quality content without VC funding - but there are other things you can do bootstrapped to create content like blogging which we talk about on founderbounty.

The founder is everywhere

With funding your able to create high quality videos and push the product everywhere. He does inverviews with VC's and just about anything to sell you his product through interesting content. He then is constantly cross selling his product to you.

jayhoovy
I’m a reformed Goldman Sachs investment banker and Stanford MBA on a mission to help you build your own thing. My goal is to teach you a better business education than Stanford/Harvard, entirely for free. I feel super grateful that you’re here, and I hope I can do everything I can to help you on your journey. Connect with me on LinkedIn: https://www.linkedin.com/in/johnghu/ Instagram: https://www.instagram.com/jayhoovy/ TikTok: https://www.tiktok.com/@jayhoovy

What can you learn from this?

Focus on a a niche part of a business that is working. Its OK to have compeition in your area.

Its not easy to get VC money. We had a bootstrapped startup and everyone rejected us - so don't compare yourself if your not in the right circles - but keep trying!

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