Digital Marketing and Growth

Guide to the Do's and Dont's of Email Marketing in 2022

Vlad Kozul

Sep 23, 2021 • 3 min read

Below we have created a quick and effective guide for the dos and donts of an effective email marketing campaign which can lead to a highly successful open rates for your emails. We hope it helps !

Do’s of email marketing:

Make sure you grow your list organically and over a period of time. Build your list organically and dont download a bunch of email lists. Its the wrong strategy and will not help in the long term.
Make sure you put a catchy sub line. This is essential. Give your audience a reason to continue to read your newsletter
Try to use a catchy preview text to keep your audience engaged.
Grammar and spelling. It's essential to get these right from the start. Your audience will drop off if they don't find this job is done well.
Test and try. Keep track of your open rates and see when is the best time to send your emails to ensure the best open rates.
Campaign reports are essential. Pay close attention to them.
Send test emails before you send! Make sure you get the content right from the start! You can do this with Postr email marketing

💡

Editors choice of email marketing platforms: POSTR

Donts of email marketing:

Spend your time collecting a bunch of emails and end up not using any of them
Have misspellings in your newsletters. This is essential for your audience.
Take too long of a break between your newsletters. Send your emails frequently
Make sure you keep track of your analytics and see what is working and what is not
Keep the emails personalised to your audience you are sending them too
Continue to send a one fits all email to your audience
Make sure you create multiple lists tailored to your audience, not use a generic email list.

Join our discord: