Course and mentoring offers available

Sign up to our newsletter for tech and startup trends

Learn more

Guide to the Do's and Dont's of Email Marketing in 2022

Guide to the Do's and Dont's of Email Marketing in 2022

Below we have created a quick and effective guide for the dos and donts of an effective email marketing campaign which can lead to a highly successful open rates for your emails. We hope it helps !


Do’s of email marketing:

  • Make sure you grow your list organically and over a period of time. Build your list organically and dont download a bunch of email lists. Its the wrong strategy and will not help in the long term.
  • Make sure you put a catchy sub line. This is essential. Give your audience a reason to continue to read your newsletter
  • Try to use a catchy preview text to keep your audience engaged.
  • Grammar and spelling. It's essential to get these right from the start. Your audience will drop off if they don't find this job is done well.
  • Test and try. Keep track of your open rates and see when is the best time to send your emails to ensure the best open rates.
  • Campaign reports are essential. Pay close attention to them.
  • Send test emails before you send! Make sure you get the content right from the start!
💡
Editors choice of email marketing platforms: POSTR

Donts of email marketing:

  • Spend your time collecting a bunch of emails and end up not using any of them
  • Have misspellings in your newsletters. This is essential for your audience.
  • Take too long of a break between your newsletters. Send your emails frequently
  • Make sure you keep track of your analytics and see what is working and what is not
  • Keep the emails personalised to your audience you are sending them too
  • Continue to send a one fits all email to your audience
  • Make sure you create multiple lists tailored to your audience, not use a generic email list.

Join our discord:

Join the Founderbounty Discord Server!
Check out the Founderbounty community on Discord - hang out with 1 other members and enjoy free voice and text chat.

EDITORS CHOICE for email marketing:

Postr Email Marketing

The best email marketing: Postr email marketing

Click

Check out Postr. One of the best ones out there at the moment. Super simple to use and with high deliverability rates def worth checking.

Need entrepreneur coaching? Check this out

FounderBounty. Resources needed to help your side hustle from a former Lazard, Techstars COO. Coaching with quality entrepreneurs to start a business.
The Tech, Finance and Fashion podcast and newsletter. By a former Lazard, Bernstein, Techstars COO. Subscribe for exclusive content. Join over 100,000 subscribers. All the resources needed to help your side hustle and start your own business.

Subscribe to the newsletter

Great! Check your inbox (or spam folder) and click the link to confirm your subscription.
Sorry, something went wrong. Please try again.