Onlyfans profitability proves the creator economy is still killing it
Year after year and Onlyfans which has more revenue per employee that openAI is smashing it in almost every way and proves the creator economy is not letting down anytime soon.
Onlyfans is a Subscription based creator platform where creators can get users to pay to see premium content. Its most profitable segment is the adult segment and you have probably heard of creators such as Sophie Rain making $81M in 18 months on OnlyFans.
Onlyfans revenue growth:
| Year | Net Revenue | Pre-Tax Profit |
|---|---|---|
| 2022 | ~$1,090M | ~$525M |
| 2023 | ~$1,300M | ~$658M |
| 2024 | ~$1,410M | ~$684M |
Onlyfans revenue per employee
| Company | Approx. Annual Revenue | Estimated Employees | Revenue per Employee |
|---|---|---|---|
| OnlyFans | ≈ $1.3 billion (2024 data) | ~42 employees | ≈ $37.6 million per employee (Business Standard) |
| OpenAI (ChatGPT) | ~ $10 – $20 billion (2025 run-rate estimates) | ~ 3,000–4,000 employees | ≈ $2.5 – $6.7 million per employee (approximate) (aiprm.com) |
The numbers speak for themselves. Its a great business and it keeps growing. The owner of onlyfans has paid himself over 701M in dividends and there are rumours the company might get a buyout.