What is a newsletter and why its essential to start one in 2025

Last updated on Apr 30, 2025

Writing a newsletter is essential whether your a business or an individual. It will showcase you, generate interest in your business or brand and will give you the opportunity to demonstrate your expertise in the field.

A newsletter is something that helps you show yourself and is a regular type of written content publication that can be shared to your community or your followers. Its a fantastic way to showcase yourself.

Whether your a business or an individual its essential to start one!

I cannot be clearer about why its important. A newsletter is essential for any business in 2025 and can be weekly or monthly. It builds trust to an audience and shows some professionalism demonstrating that you understand your sector well.

How to start one

First find a topic that you like or that your business is involved in. For example if your selling baby products start a newsletter around anything to do with babies. For example what kind of nappies they use and and what time could be one article. Whatever it is make sure its consistent!

Create a community

Its a great way to build a community.

What tools to use to build one?

Check out mailerlite - they are a solid choice at the moment