What do TraxNYC, Johnny Dang the jeweler and Moses have in common? They used content to get rich

You have probably already heard of them. Almost all of these Jewelers have to compete against the big guys and the innovative ways they came to the top is amazing. Most of the marketing came from content and interesting content that is. It was not boring content. It was walking through the streets of NYC and asking them how much this gold is worth.

Innovation and differentiation is key.

It feels like this is true. Being innovative and differentiating yourself in almost anyway to get yourself out there was the key to success.

What should you learn?

If your building a business and your looking to differentiate yourself from the rest of the big players using interesting funny ways to differentiate your content sounds like the best and most effective way to do it!