There are ways to be creating content for your business and ways that may not help you but one thing is clear. Some content is working and some content does not work. There is not right and wrong way of doing it but its certainly the case that some people content works better. So why is this and what can be done about it.

Some people use it to get traffic and customers to thier business which is actually the most common way and to reason to be getting content out there. If your look at only fans creators they are in fact interviewing people and using thier affiliate link to get people to view thier content and click on the link. This is very common and is the reason why most people are in fact creating content. If the algorithms like your content and push it more people will view it and it will allow you to essentially use any affiliate link or your own business and get people to buy your product.

DollarShaveclub was really the pioneer of this. Its one of the reasons why their content blew up.

What to learn

The better your content the more likely your going to blow up. But hey you need to keep testing and trying to get there and it wont be easy!

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Written by

Vlad Kozul
Vlad has a BSc, MSc and has previous experience working in finance at Lazard, Bernstein and is a Techstars Alumni and has exited SAAS businesses. His linkedin: https://uk.linkedin.com/in/vladkozul

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