Jake Paul's is selling you celsuis everywhere. And your buying it.
You have probably seen it at the vending store on at your local gym this energy drink is selling like hot cakes, just like his brothers prime energy drink. The strategy is always the same create buzz and cross sell your product.
So was Anthony joshuas fight one big marketing trip. Yes it most likely was one big marketing stunt and he has done an amazing job with it. It was Dave portnoy that said that these 2 brothers where the best marketers on the planet and feels light they are fight.
What you should be learning from this?
Its very simple. Create a product and create content around it. It will sell and sell big it will. Its what made Logan paul and KSI billionaires.