How we bootstrapped, built, and sold an email marketing business with zero money

From finding a niche that people need, bootstrapping a company to an exit is a very difficult thing. Only the people who have done it will understand just how hard it is. Making money from thin air is always difficult. But its been proven that it can be done and in this article, we go through how it was done, from finding the niche to growing the revenue and exiting.

The Lessons:

Its ok to have competitors

Reading from people like the founder of lemlist, Guillaume moubeche, to looking at how well other competitors are doing you know that the space is doing well. Look at how competitors are doing and take a guess whether you think the space will continue to grow.

No investor wanted to invest - that didn't matter

Its strange. Even with proven growing traffic and revenue numbers hardly any investor wanted to invest in us. This proves its not just about the company but raising capital is also about getting lucky.

Check your sector growth - Emails are a commodity and will continue to grow

We knew the sector was the right place to be in. We had looked at how many email marketing companies YC had invested in and it was a huge amount. If the best VC in the world is investing why should we not be?

Find a buyer - its not easy

This is also difficult and not easy at all but it can be done. Going through our network and posting it a couple of SAAS selling websites you have a pretty good chance of selling the business.

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