How to build a brand from scratch. With content creation and storytelling

Building a brand takes hard work and effort. From Logan Paul, KSI to influencers and companies building a brand takes time and every person has done it uniqly. So what can we learn? What's the best way to do it? Are there any similarities at the top?

From Ryan Serhant (the real estate king) to Gary V (the marketing master) building a brand takes an average of 5-10 years and a lot more work than you might think. Both of these have spent years day and night to build up brands which have gone global. Both of these are also single characters where the face is very much associated with the brand. Unlike Apple which is associated with phones and a company.

The use of social media to create content is almost essential in the age we live in. People are using it to cross sell thier own business.

Keep testing and trying to see what works and what does it. There is no right or wrong answer here. The trick is to keep pushing.