Finance companies are realising the power of content to sell their funds. A case study.
– 2 min read
From Alliancebernstein to Lazard or goldman sachs almost every finance company has started a podcast and is pushing its content to make it interesting.
Its a great way to get your brand out there
It certainly is. Making finance fun is difficult and making it interesting is even more difficult but finance companies have been doing just this. From getting interesting guests to creating content will not only instill confidence into clients but also get you new business from other funds
Here is an example:
Podcast: In Good Company | Norges Bank Investment Management
Our CEO Nicolai Tangen interviews leaders of some of the largest companies in the world. Get to know the leaders and the companies the fund is invested in.
CATHY WOOD Also heavily uses content to sell her funds
What to learn as an entrepreneur
Its something any company should be doing. Starting a podcast, getting interesting guests to chat to, do interesting graphs and charts that make reading simple. If top banks, asset managers are doing this. Join founderbounty.
Written by
Vlad has a BSc, MSc has worked in investment banking as well as had a startup backed by top-tier investors.
His LinkedIn: https://uk.linkedin.com/in/vladkozul
