With the rise of AI and automation features finding good quality email marketing software tools in 2025 wont be easy but they do exist and there are plenty around. All of the below have an API for developers, and are very easy to use and well known so there is no chance for your clients or email to be lost.

EDITORS CHOICE: Mailerlite

1. Mailerlite

Still the best one around and has plenty of features to offer including automation, newsletter, website builders and blogs

2. Kit

A very sophisticated platform that was originally meant for the more sophisticated user with the most amount of subscribers.

3.Omnisend

Overall ok and very happy with its trust ratings which inlcude 5 stars. Also has SMS marketing.

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Written by

Vlad Kozul
Vlad Kozul
Vlad has a BSc, MSc and has previous experience working in finance at Lazard, Bernstein and is a Techstars Alumni and has exited SAAS businesses. His linkedin: https://uk.linkedin.com/in/vladkozul

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