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# Making the wrong decision can cost you. Logan Paul said it cost him $100M.
- URL: https://www.founderbounty.com/making-the-wrong-decision-can-cost-you-logan-paul-said-it-cost-him-100m/
- Published: 2026-09-17T09:09:05.000Z
- Updated: 2026-09-17T09:09:34.000Z
- Author: Vlad Kozul

Recently YouTuber star Logan Paul was pretty clear about how the wrong decision can cost you millions. He started on his podcast that 1 wrong decision cost him around $100M. This is because he had lots of choices about who will invest in prime and he rejected every offer.

Prime energy has hit more then $1 billion in sales within 1 year of launching, but the hype has quietened off and sales have dropped off a cliff, with more and more compeition coming down. Him and KSI who have millions of followers from all kinds of social media platform have made sales explode.

Was it ego or something else, when you have an opportunity dont miss it especially when it comes to money. At its peak prime was probably worth around $3BN which would have probably been a good time to exit but in 2024 it all came down.

## What to learn?

Having an exit strategy when you start a business is probably a good idea for anyone.