"Its takes about 8 years to build a brand" president of Coca-Cola

Jesse Izler, who is a serial entrepeneur and author, the founder of zico, cocnut water which had later acquired by Coca-Cola, had a meeting with the president who relayed that it takes an average of 8 years to build a proper brand. He also co founded Marquis Jet (later sold to warren buffet's NetJets) and is part owner of an NBA team.

So there you go. If your building dont get annoyed if your brand does not take off straight away. It takes an average of 8 years to really build out a brand. You should focus on the product and the customers and keep it consistent.

Building trust is essential for any brand. Even if its your own name almost everyone carries thier own brand when they walk around. It does not have to be your own company.