Israeli Prime Minister Netanyahu said it himself. The most powerful weapon today is in fact TikTok

Well if this is not as clear as it gets, the power of influence cannot be denied. The most powerful weapon that exists today are not bombs but words. The online world of social media is one of the most powerful things you can do in times of war or not.

Trump clearly also used the power of influence and may have helped him to get elected. He did interviews with Nelk and with Adin Ross (big influencers)

What can you learn?

Well if this is not clear then I dont know what it. You have to use the power of social media to push any business further. Either work with influencers or become one yourself.