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# How to make $80M in 12 months selling sunscreen. A case study with vacation.
- URL: https://www.founderbounty.com/how-to-make-80m-in-12-months-selling-sunscreen-a-case-study-with-vacation/
- Published: 2025-07-19T19:03:43.000Z
- Updated: 2026-01-11T00:04:04.000Z
- Author: Vlad Kozul
- Tags: Stories

[Vacation](https://www.vacation.inc/?ref=founderbounty.com) had revenue of $80 million in 2025 by selling sunscreen and has pushed its way into the personal care space against a mountain of competitors. It has captured 1.1% of all U.S. sunscreen sales in just under 12 months. This is astonishing.

It may be similar to what million dollar shave club did to that market. It captured 1.1% of all U.S. sunscreen sales in the first 12 months.

> "Vacation’s known product is packaged in a whipped cream bottle."

The brand sells itself as a living in the kind of Miami '70s era vibe. The nostalgia of the good old days. Its a great lesson on marketing and branding for anyone in the space on how to sell your product. With revenues approching $80M its clear the business is working.

The company is not all bootstrapped and did raise a series B round for over $20M but still trying to enter a saturated and very boring market is hard!

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