How carwow used youtube to make millions. A case study

Carwow, now one of europes largest second-hand online car dealers had one of the most interesting strategies to get their business to blow up. They used youtube car reviews with Matt Watson and it worked.

It was one of the smartest things to do. Use content to blow up a company and bring tons of companies. The owners clearly understood the power of content but had no idea that youtube was the way to go. Testing and trying Matt Watson kept posting car reviews and little did they know carwow was going to blow up.

They now have 10M second-hand subscribers. Matt Watson was one of the reasons it blew up. In 2025 thier revenue nearly reached $100M.

Content was key

As with every business finding ways of getting customers is very important and car wow found an excellent way to do it! They now do a lot of collabs with Yiannimize.